From one-off campaigns to complex behavioural automation flows—we handle every aspect of your email marketing programme.
Monthly email campaigns—promotions, newsletters, product launches, and seasonal sends—designed, written, and deployed to your list with full A/B testing.
Behaviour-triggered email flows that run 24/7—welcome series, cart abandonment, post-purchase, browse abandonment, and re-engagement sequences.
RFM analysis, behavioural segmentation, and custom audience tagging to ensure every subscriber receives content relevant to their journey stage.
Subject lines that get opens, body copy that drives clicks, and mobile-responsive templates that render beautifully across every inbox and device.
Monthly performance reporting, deliverability audits, sender reputation management, and continuous optimisation to maintain industry-leading open rates.
End-to-end eCommerce email strategy—from first purchase thank-you flows to loyalty programme emails and product replenishment reminders.
Certified across the major email marketing platforms—we work in the tools you already have or recommend the right one for your business.
Real email campaigns and automation flows we've built for FMCG, travel, healthcare, and eCommerce brands.
Built 8-flow automation suite generating ₹14L/month in attributed email revenue from cart recovery and post-purchase flows.
Monthly healthcare professional newsletter with 34% open rate—industry-leading engagement in a highly regulated category.
Summer and winter campaign emails achieving 31% open rate and 5.2% CTR—generating ₹2.8Cr in bookings per campaign.
5-email welcome flow with a loyalty programme trigger series—increased repeat purchase rate by 28% in 6 months.
A structured onboarding and ongoing management process that gets your first campaign live in 2 weeks.
Health check your existing list, platform setup, and deliverability baseline
Define campaign calendar, automation flows, and segmentation logic
Mobile-responsive HTML templates built on-brand and tested across inboxes
Subject lines, preview text, and body copy written and approved before send
Scheduled deployment with real-time open, click, and conversion monitoring
Monthly performance review with A/B insights and next-month optimisation plan
We treat your email list as a revenue asset—not just a broadcast channel.
DKIM, SPF, DMARC, and IP warm-up managed correctly—ensuring your emails reach inboxes, not spam folders.
In-house copywriters who understand email psychology—subject lines optimised for open rates, CTAs designed to convert.
We build complex behavioural flows that go beyond basic triggers—segmentation, conditional splits, and revenue attribution built in.
Certified on Klaviyo, Mailchimp, HubSpot, and ActiveCampaign—deep platform expertise means faster setup and smarter optimisation.
We track email-attributed revenue, not just opens and clicks—so you always know exactly what your email programme earns.
Monthly A/B testing on subject lines, CTAs, send times, and content—every send makes the next one better.
"Our Klaviyo automation flows built by Sociapa now generate ₹14L per month on autopilot. The cart recovery flow alone paid back the entire year's retainer in month two."
"34% open rate on our HCP newsletters—that's unheard of in pharma. Sociapa's copy team clearly understands how to speak to healthcare professionals without being generic."
"Our summer booking campaign email generated ₹2.8Cr in attributed bookings. The combination of great copy and perfect segmentation made all the difference."
Sociapa offers end-to-end email marketing services — email strategy and planning, campaign design and copywriting, automation flow setup (welcome series, cart abandonment, post-purchase, winback), list segmentation and hygiene, A/B testing, deliverability optimisation, ESP setup and management (Klaviyo, Mailchimp, HubSpot, SendGrid), and monthly performance reporting.
We work with all major email service providers — Klaviyo (our primary recommendation for D2C and ecommerce), Mailchimp, HubSpot, SendGrid, Brevo (formerly Sendinblue), Omnisend, and ActiveCampaign. For D2C and Shopify brands, we strongly recommend Klaviyo for its native e-commerce integrations, revenue attribution, and advanced automation capabilities.
Email automation sends the right email to the right person at the right time — automatically — based on their behaviour. Key automations for D2C brands include: Welcome Series (converts new subscribers into first buyers), Abandoned Cart (recovers 10–15% of lost sales), Post-Purchase (drives reviews and repeat purchases), and Winback campaigns. Well-built automations typically generate 25–40% of total email revenue with no ongoing manual effort.
Email list growth involves multiple strategies: pop-up forms with lead magnets (discount, free guide, exclusive access), landing page opt-ins, social media lead generation campaigns, product registration flows, and post-purchase email capture. We design and implement the full list growth infrastructure and optimise opt-in rates through A/B testing of offers, timing, and copy — typically targeting a 3–8% website visitor-to-subscriber conversion rate.
Benchmark email metrics vary by industry, but for D2C brands in India: open rates of 20–35% and click rates of 2–5% are healthy for campaign emails. Automated flow emails typically achieve significantly higher rates — 40–60% open rates and 5–15% click rates. We track deliverability, open rates, click rates, revenue per email, and unsubscribe rates, and continuously optimise to beat industry benchmarks.
For most D2C brands, 2–4 campaign emails per week is sustainable without significantly increasing unsubscribe rates — if the content is relevant and valuable. We determine optimal send frequency through A/B testing and engagement analysis for each client's specific list. The goal is maximum revenue without damaging list health or deliverability.
Get a free email programme audit and a revenue projection for your list within 48 hours.
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