Case Studies - Sociapa Brand Studio
Selected Client Work

Brand Transformation & Packaging Case Studies

Explore how we build, reposition, and scale brands across FMCG, retail, and digital consumer categories.

Apis - Influencer Phase 1 Case Study
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FMCG & Retail

Apis - Influencer Phase 1 Case Study

2.0M+ reach achieved featuring Ranveer Brar, Zakir Khan & top food creators

✖ Before Sociapa

  • Limited organic reach across digital channels.
  • No celebrity chef or top creator endorsement.
  • Brand awareness constrained to traditional media.

✔ After Sociapa

  • Delivered 2.0M+ total campaign reach in Phase 1.
  • Featured Ranveer Brar, Zakir Khan & food bloggers.
  • High-impact engagement & strong social proof.
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Gyan x Sociapa
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FMCG & Retail

Gyan x Sociapa

Reimagining milk packaging & visual identity across product variants

✖ Before Sociapa

  • Standard packaging lacking shelf differentiation.
  • Product benefits not highlighted clearly on packs.
  • Need for regional & specialized variant packaging.

✔ After Sociapa

  • Developed 5 distinct visual & packaging concepts.
  • Redesigned Toned Milk, FCM & Greek Yogurt packs.
  • Clear benefit-led visual identity created.
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Sociapa - Digital Case Study
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Digital & Social

Sociapa - Digital Case Study

Long-term digital management & content creation for leading FMCG brands

✖ Before Sociapa

  • Inconsistent content formats across digital platforms.
  • Lack of structured content buckets for brand storytelling.
  • Low video & CGI production output.

✔ After Sociapa

  • 4+ years managing Apis India & 3+ years La Americana.
  • Deployed UGC, CGI videos, memes, topicals & recipes.
  • End-to-end digital media strategy & performance.
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Sociapa_Bonn Social Media Launch
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FMCG & Retail

Sociapa_Bonn Social Media Launch

Social media launch campaign for India's First Desi Twist Bread

✖ Before Sociapa

  • New product category needed high-curiosity launch.
  • Traditional bread perceptions needed challenging.
  • No pre-launch digital chatter or buzz.

✔ After Sociapa

  • Executed 4-phase rollout: Teaser, Reveal, Engagement, Creators.
  • Barter influencer strategy driven by food communities.
  • Positioned successfully as 'India's First Desi Twist Bread'.
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Sociapa_Nutrela Case Study
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FMCG & Retail

Sociapa_Nutrela Case Study

Integrated campaign with Shilpa Shetty, mynutrela.com & Trendsetter Award 2025

✖ Before Sociapa

  • Brand needed fresh, high-energy fitness storytelling.
  • No dedicated campaign microsite for consumer engagement.
  • Social media chatter around protein awareness was low.

✔ After Sociapa

  • Sparked viral #IndiaKoStrongBanateHai trend on X.
  • Lifestyle content with Shilpa Shetty + mynutrela.com microsite.
  • Won Trendsetter Award 2025 (Times Applaud).
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